Alchemy Accelerates Growth with Appointment of Fraser Parker

This year is already shaping up to be a landmark one for Alchemy. We recently achieved a major milestone, having refreshed over 10 million devices globally – a testament to our mission to lead a more sustainable and circular technology industry.

Fraser brings a wealth of expertise in driving business growth and joins us with over 25 years of leadership and financial strategy experience. Fraser previously held executive positions at global organizations like METRO AG, eSecuritel / Brightstar, and spent over a decade with Bain, Boston Consulting Group, and Alvarez & Marsal.

Commenting on his decision to join Alchemy, Fraser Parker says: “Alchemy has experienced incredible profitable growth. Its unique opportunity, to reshape the circular tech industry, is very compelling. I’m joining the team at a pivotal time, having witnessed the impressive achievements of the founders. I look forward to working alongside the team to scale the business further and capitalize on the opportunities in this sector.”

Our CEO Walter Vicente adds: "Fraser is an experienced leader with a strong track record in high-performing, customer centric businesses and a knack for simplification and efficiency improvements, both qualities that will be instrumental as Alchemy continues to scale. His appointment comes at a key time for the company, and we’re very pleased to have him on board.”