Circularity: Powering growth through trade-in

How trade-in can grow your business.

For businesses, trade-in is a powerful motivator for accelerating purchase cycles and can be used effectively to incentivize many other beneficial behaviors such as upgrading, increasing overall spend and brand  loyalty. Understanding the potential of trade-in can help innovative businesses deliver a competitive advantage. 

This report explores the key aspects of trade-in, from commercial benefits to consumer barriers, and provides guidance on what actions and strategies businesses can employ to take full advantage of this important business revenue lever.