Research & Insights
Proprietary industry, business and consumer research, exploring how circular models, trade-in and refurbished markets drive additional growth for OEMs, retailers and carriers.
Trade-in as a powerful growth lever.
Circularity: Powering growth through trade-in
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As consumers look for smarter, more affordable ways to upgrade, trade-in offers a proven route to unlock demand, strengthen loyalty and increase overall spend.
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This report highlights the scale of opportunity ahead, shows where businesses are already succeeding, and explores how businesses can use trade-in to accelerate upgrade cycles while protecting margin.
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Grounded in proprietary consumer and industry research, it positions trade-in not just as an operational capability, but as a strategic advantage for growth-focused brands.