Table of contents
Inside the report
01
Synopsis
Preview02
Introduction
PreviewRefurbished market
Unlocking growth
through trade-in
Consumer appetite for refurbished electronics is strong, but the gap between intent and purchase means brands are leaving secondary-market growth on the table.
20 pages13 min readPublished on Coming soon
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Three findings at a glance
59%
of consumers are more likely to add accessories to their basket when trade-in is offered
84%
of consumers would stay loyal to a brand that offered competitive trade-in
75%
of consumers would pick a brand with a strong trade-in offer over one without
Explore the data
Months consumers would bring their next upgrade forward with trade-in
Region
Smartphones6.5 months
Kitchen Appliances8.7 months
Gaming and Home Entertainment7.4 months
Floor Care8.2 months
Smartphones6.7 months
Kitchen Appliances9.9 months
Gaming and Home Entertainment7.7 months
Floor Care8.5 months
Smartphones6.4 months
Kitchen Appliances8.1 months
Gaming and Home Entertainment7.3 months
Floor Care7.9 months
Source: Alchemy proprietary research, n=3,000
Executive summary
What's inside this report
As affordability pressures increase, this research explores how trade-in can stimulate demand, accelerate replacement, strengthen loyalty and unlock incremental revenue across key categories including smartphones, gaming, floorcare and many more.
You'll learn
- How trade-in can bring additional commercial benefits to your business
- What barriers still limit trade-in adoption
- How you can improve trust, visibility and customer experience to increase participation
This report is written for OEMs, retailers and carriers in the consumer electronics industry who are seeking new ways to drive growth and understand how trade-in can be used as a commercial lever to do so.
It outlines the growth levers enabled by trade-in, the benefits it delivers across the customer lifecycle, and the key barriers that limit consumer adoption. Drawing on cross-category insights, it highlights how trade-in strategies vary by product type and maturity, and sets out clear actions businesses can take to improve performance.
This research was commissioned by Alchemy and conducted by CCS Insight in Q4 2025. It combines qualitative interviews with industry leaders across various consumer electronics sectors, with focus groups and a quantitative online survey of over 3,000 consumers in the US and UK.
Continue reading the full report for the complete methodology, benchmarks by region and category, and the operational playbook used by top-performing programmes...
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