Smartphone trade-in is recognised - not yet realised
Smartphone trade-in is widely recognised, but the gap between awareness, intent and action means you might still be leaving demand, customer value and revenue on the table.
Research & Insights
Research & Insights
Proprietary industry, business and consumer research, exploring how circular models, trade-in and refurbished markets drive additional growth for OEMs, retailers and carriers.
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Trade-In
Report
Standing out in a crowded market with retail trade-in
Trade-in is becoming a competitive advantage for both ecommerce and physical consumer electronics retailers, helping you differentiate on value, reduce purchase friction and capture demand at the point of sale.
Retailers
Household ElectronicsSmartphones
44%
of consumers who choose retailers for trade-in do so because of the convenience of completing it alongside another purchase
17 min read•
Read
Trade-In
Report
Unlocking growth through trade-in
Trade-in isn’t just a feature - it’s a proven commercial strategy that helps you drive higher spend, earlier upgrades and build long-term loyalty for your consumer electronics.
OEMsRetailersTelcos
SmartphonesHousehold Electronics
69%
of consumers would upgrade their smartphone sooner if offered a strong trade-in deal
16 min read•
Read
Coming soon
Reports we're working on next. Get notified when each one publishes.
Coming July 2026
Smartphone trade-in is recognised - not yet realised
Drop your email and we'll let you know the moment it's published. No other emails - we promise.
Trade-In
Driving commercial growth and brand loyalty through trade-in in non-mobile consumer electronic categories
For gaming, audio, floor care and kitchen appliance brands, the smartphone trade-in model offers a clear blueprint for reducing discount dependency and turning otherwise discarded products into new growth opportunities
OEMsRetailers
Household Electronics
Coming July 2026
Driving commercial growth and brand loyalty through trade-in in non-mobile consumer electronic categories
Drop your email and we'll let you know the moment it's published. No other emails - we promise.
Latest snapshots
Shorter reads, fresh data, and quick takes from our team - published between major reports.
Trade-in
Snapshot
How trade-in can accelerate the purchase decision and increase basket conversion
Across categories, the availability of a competitive trade-in offer can directly influence whether a purchase happens at all, and when it happens.
4 min read•
Trade-in
Snapshot
Winning a sale is one thing - giving customers a reason to come back is another
The loyalty effect of trade-in is clear: 84% of consumers would buy their next smartphone from the same brand if it offered a compelling trade-in experience.
4 min read•
Trade-in
Snapshot
When customers underestimate the value of their old products, retailers lose value too
When customers underestimate what their old devices are worth, they opt out of trade-in altogether - our research found 28% don't participate because they assume the value is too low, the single most common barrier.
5 min read•
Trade-in
Snapshot
The personal data privacy question retailers need to answer before customers trade-in
For many customers, trading in a device hinges on trust - connected products hold years of personal data, and people need confidence it will be protected, transferred and securely wiped before they hand anything over.
6 min read•
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