Proprietary industry, business and consumer research, exploring how circular models, trade-in and refurbished markets drive additional growth for OEMs, retailers and carriers.
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Convert interest in refurbished tech into sales with the right pricing, the right assurances and the right channel strategy.
of consumers have bought a refurbished electronic device before
Trade-in is becoming a competitive advantage for both ecommerce and physical consumer electronics retailers, helping you differentiate on value, reduce purchase friction and capture demand at the point of sale.
of consumers who choose retailers for trade-in do so because of the convenience of completing it alongside another purchase
Trade-in isn’t just a feature - it’s a proven commercial strategy that helps you drive higher spend, earlier upgrades and build long-term loyalty for your consumer electronics.
of consumers would upgrade their smartphone sooner if offered a strong trade-in deal
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For gaming, audio, floor care and kitchen appliance brands, the smartphone trade-in model offers a clear blueprint for reducing discount dependency and turning otherwise discarded products into new growth opportunities
Coming July 2026
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Shorter reads, fresh data, and quick takes from our team - published between major reports.
Across categories, the availability of a competitive trade-in offer can directly influence whether a purchase happens at all, and when it happens.
The loyalty effect of trade-in is clear: 84% of consumers would buy their next smartphone from the same brand if it offered a compelling trade-in experience.
When customers underestimate what their old devices are worth, they opt out of trade-in altogether - our research found 28% don't participate because they assume the value is too low, the single most common barrier.
For many customers, trading in a device hinges on trust - connected products hold years of personal data, and people need confidence it will be protected, transferred and securely wiped before they hand anything over.
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