Research & Insights

Research & Insights

Proprietary industry, business and consumer research, exploring how circular models, trade-in and refurbished markets drive additional growth for OEMs, retailers and carriers.

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Featured Report Trade-In

Unlocking growth through trade-in

Trade-in isn’t just a feature - it’s a proven commercial strategy that helps you drive higher spend, earlier upgrades and build long-term loyalty for your consumer electronics.

OEMsRetailersTelcos
SmartphonesHousehold Electronics
16 min read 27 pages
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Headline finding
69%

of consumers would upgrade their smartphone sooner if offered a strong trade-in deal
Trade-In Report

Standing out in a crowded market with retail trade-in

Trade-in is becoming a competitive advantage for both ecommerce and physical consumer electronics retailers, helping you differentiate on value, reduce purchase friction and capture demand at the point of sale.

Retailers
Household ElectronicsSmartphones
44%

of consumers who choose retailers for trade-in do so because of the convenience of completing it alongside another purchase

17 min read•
Read

Coming soon

Reports we're working on next. Get notified when each one publishes.

Refurbished Market

Unlocking growth in the refurbished electronics market

Consumer appetite for refurbished electronics is strong, but the gap between intent and purchase means brands are leaving secondary-market growth on the table.

RetailersOEMsTelcos
Household ElectronicsSmartphones
Trade-In

Smartphone trade-in is recognised - not yet realised

Smartphone trade-in is widely recognised, but the gap between awareness, intent and action means you might still be leaving demand, customer value and revenue on the table.

TelcosOEMsRetailers
Smartphones
Trade-In

Driving commercial growth and brand loyalty through trade-in in non-mobile consumer electronic categories

For gaming, audio, floor care and kitchen appliance brands, the smartphone trade-in model offers a clear blueprint for reducing discount dependency and turning otherwise discarded products into new growth opportunities

OEMsRetailers
Household Electronics

Latest snapshots

Shorter reads, fresh data, and quick takes from our team - published between major reports.

Trade-in
Snapshot

How trade-in can accelerate the purchase decision and increase basket conversion

Across categories, the availability of a competitive trade-in offer can directly influence whether a purchase happens at all, and when it happens.

4 min read•
Trade-in
Snapshot

Winning a sale is one thing - giving customers a reason to come back is another

The loyalty effect of trade-in is clear: 84% of consumers would buy their next smartphone from the same brand if it offered a compelling trade-in experience.

4 min read•

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